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Concert Crowd

Frias Entertainment 

Our fans are the most diverse and fastest growing concert group in the US, within an industry of the most exciting new artists creating globally charged music.

Live Concert

Concert Tours 

One of the leading Latin concert promoters in the US with the most diverse representation in genres.  We bring the top Latin artists to the most iconic venues and Contemporary Fans

Stage Lighting at Concert


Producing two of Americas most exciting and fastest growing Music Festivals in Los Angeles, having completed its 7th year and the other entering its 3rd year, with sold out shows since inception. Considered the most Contemporary in the Latin Music Industry with Sponsors including US Army, McDonalds, Toyota and Heineken. 

In Concert


 Touring and Artist Co-Management partnerships with some of North Americas and International top Artists including Spain, Argentina and Mexico, allowing us to have a significant Global understanding of all Genres and of our continuously developing, modern Latino Fan in the US.

Purple Crowd

Fairs and Casinos

A leader in developing Entertainment within the Casino and Fairs Industry, including AVA Amphitheater in Arizona, Agua Caliente Casino in California and other recognizable Entertainment facilities.  In 2015, we led one of our exclusive Amphitheaters to the Venue of the Year award, beating Mohegan Sun and other top US venues within the Industry.

Live Concert

Event Marketing 

Frias has successfully created Event Marketing and Sponsorship campaigns and maintained partnerships with International Brands such as Bud, Bud Light, Verizon Wireless, AT&T, Corona, Pepsi, Heineken, and Diageo Brands. Collaborations include the launch of Toyota Tundra as the Event-Marketing Agency of Choice for the Latin US National Campaign.

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